Feminist authors Christina Hoff Sommers and Naomi Wolf write that women’s sexual liberation has led many women to a role reversal, whereby they view men as sex objects,in a manner similar to what they criticize about men’s treatment of women. Research has suggested that the psychological effects of objectification on men are similar to those of women, leading to negative body image among men.
Instances where men may be viewed as sex objects by women include advertising, music videos, movies and television shows, beefcake calendars, women’s magazines, male strip shows, and clothed female nude male (CFNM) events. Also, more women are purchasing and consuming pornography. Wikipedia